UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
 
Date of report (Date of earliest event reported):
November 8, 2023

TABOOLA.COM LTD.
(Exact name of registrant as specified in its charter)
 
Israel
001-40566
Not applicable
(State or Other Jurisdiction of Incorporation)
(Commission File Number)
(IRS Employer Identification Number)

16 Madison Square West 7th Floor
New YorkNY 10010
(Address of principal executive offices, including zip code)
 
212-206-7633
(Registrant’s telephone number, including area code)
 
N/A
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
Securities registered pursuant to Section 12(b) of the Act:
 
Title of each class
 
Trading Symbol(s)
 
Name of each exchange on which
registered
Ordinary shares, no par value
 
TBLA
 
The Nasdaq Global Market
Warrants to purchase ordinary shares
 
TBLAW
 
The Nasdaq Global Market
 
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
 
Emerging growth company 
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐



Item 2.02.
Results of Operations and Financial Condition.

On November 8, 2023, Taboola.com Ltd. (the “Company” or “Taboola”) issued a press release announcing its financial results for the third quarter of 2023. That press release is furnished herewith as Exhibit 99.1 and is incorporated herein by reference.

Item 7.01.
Regulation FD Disclosure.

On November 8, 2023, the Company made available a shareholder letter and investor presentation which provide highlights of the Company’s third quarter of 2023 financial results and related information, which is being made available in connection with the November 8, 2023 earnings conference call. A copy of the shareholder letter is furnished herewith as Exhibit 99.2 and is incorporated herein by reference.

The investor presentation can be found on Taboola’s website at https://investors.taboola.com. We have included our web address in this Current Report on Form 8-K solely for informational purposes and the information on our website is not incorporated by reference into this Current Report on Form 8-K.

The information furnished with this Form 8-K, including Exhibits 99.1 and 99.2 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any other filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Item 9.01.
Financial Statement and Exhibits.

(d) Exhibits

TABLE OF CONTENTS

 
Exhibit No.
 
Description
   
Press Release dated November 8, 2023
   
Letter to Shareholders dated November 8, 2023
 
104
 
Cover Page Interactive Data File (embedded within the Inline XBRL document)


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

TABOOLA.COM LTD.
   
By:
/s/ Stephen Walker
 
Name:
Stephen Walker
 
Title:
Chief Financial Officer
 
Date: November 8, 2023
     




Exhibit 99.1

Taboola Beats High End of Guidance in Q3 On All Metrics,
Raises Adj. EBITDA and Non-GAAP Net Income Guidance for 2023


-
Exceeded high end of guidance on all metrics - Q3 2023 Revenues of $360.2M, Gross Profit of $100.7M, ex-TAC Gross Profit of $128.4M, Net loss of $23.1M, Non-GAAP Net Income of $6.7M and Adjusted EBITDA of $22.8M.
 

-
Net cash provided by operating activities of $32.5M and Free Cash Flow in Q3 2023 of $22.8M.
 

-
eCommerce double-digit growth in Q3, on track to reach nearly 20% of ex-TAC in 2023.
 

-
Taboola News, distributing content to Android OEMs continues strong momentum in Q3; on track to grow from $50M in 2022 to almost $100M in 2023.
 

-
Q3 share buyback of $18.6M brings total buyback to $23.0M through Sept 30, 2023. Announcing additional share repurchase authority of up to $40M and debt repayment of up to $30M.
 

-
Significant progress on Yahoo partnership with 100% of Yahoo’s global supply now available through Taboola.
 

-
Raising 2023 Adjusted EBITDA range to $75M - $82M and Non-GAAP Net Income range to $7M - $12M. Continue to expect positive Free Cash Flow.
 

-
Reiterating 2024 guidance of $200M+ Adjusted EBITDA, $100M+ Free Cash Flow.
 
New York, NY, November 8, 2023 -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced its results for the quarter ended September 30, 2023.

“We had strong performance in Q3, beating the high end of our guidance across all metrics and achieved $128.4M in ex-TAC Gross Profit, $22.8M in Adjusted EBITDA and $22.8M in Free Cash Flow,” said Adam Singolda, CEO of Taboola. “Our overperformance in the quarter was due to the momentum in our core business working with publishers and performance advertisers, as well as Taboola growth engines, namely eCommerce and Taboola News, as well as our AI-powered bidding technology which was responsible for a 2x lift in revenue from Microsoft vs the prior year. In addition, we made significant progress with Yahoo in Q3, with Taboola now able to offer exclusive access to Yahoo’s global supply. Together with Yahoo, we are incredibly excited for Taboola becoming the first ever “must buy” ad-platform in the Open Web.”

For more commentary on the quarter, please refer to Taboola’s Q3 2023 Shareholder Letter, which was furnished to the SEC and also posted on Taboola’s website today at https://investors.taboola.com.

1

Third Quarter Results Summary

(dollars in millions, except per share data)
 
Three months ended
September 30,
             
 
 
2023
 
2022
             
 
 
Unaudited
   
% change
YoY
   
Guidance
Revenues
 
$
360.2
     
$
332.5
     
8.3
%
 

$331 - $357
 
Gross profit
 
$
100.7
     
$
102.7
     
(2.0
%)
 

$83 - $95
 
Net loss
 
$
(23.1
)
   
$
(26.0
)
   
(11.1
%)
       
EPS diluted (1)
 
$
(0.07
)
   
$
(0.10
)
   
(35.7
%)
       
Ratio of net loss to gross profit
   
(23.0
%)
     
(25.3
%)
   
         
Cash flow provided by operating activities
 
$
32.5
     
$
23.2
     
39.8
%
       
Cash, cash equivalents, short-term deposits and investments
 
$
250.7
     
$
308.3
     
(18.7
%)
       
 
                                 
Non-GAAP Financial Data *
                                 
ex-TAC Gross Profit
 
$
128.4
     
$
129.3
     
(0.7
%)
 

$112 - $124
 
Adjusted EBITDA
 
$
22.8
     
$
24.2
     
(5.5
%)
 
 
($2) - $10

Non-GAAP Net Income (Loss)
 
$
6.7
     
$
10.2
     
(34.4
%)
 
 
($20) - ($8
)
Ratio of Adjusted EBITDA to ex-TAC Gross Profit
   
17.8
%
     
18.7
%
   
         
Free Cash Flow
 
$
22.8
     
$
11.0
     
107.3
%
       

1 The weighted-average shares used in the computation of the diluted EPS for the three months ended September 30, 2023 and 2022 are 352,591,043 and 255,160,597, respectively. The weighted-average shares for the three months ended September 30, 2023 include 45,198,702 Non-Voting Ordinary shares.
 
Business Highlights for Q3 2023


Revenue from new publisher partners continues to be an area of strength - Publisher wins that were new and from competitors included Nexstar, Adversports, Absolute Sports, Portal da Torcida, Nate, Excite Japan.

Renewed relationships with many well-known publishers including Gannett, Cox Media Group, Sport 1, NDTV, India Today, El Financiero, Internet Group.

Rolled out a new Taboola News partnership with realme, the world’s fastest-growing smartphone brand, powering recommendations on mobile devices for audiences in Europe, Southeast Asia and beyond, representing more than 6M devices.

New features and momentum for our Generative AI technology, including the introduction of Taboola Generative AI Admaker, which allows advertisers to edit existing creative automatically, instead of just creating images from scratch. For self service advertisers, every 4th new creative generated in our system is based on Generative AI tools we have released.

2

Fourth Quarter and Full Year 2023 Guidance

For the Fourth Quarter and Full Year 2023, the Company currently expects:

 
 
Q4 2023
Guidance
   
FY 2023
Guidance
 
 
 
Unaudited
 
 
 
(dollars in millions)
 
Revenues
 

$418 - $449
   

$1,438 - $1,469
 
Gross profit
 

$132 - $148
   

$420 - $436
 
ex-TAC Gross Profit*
 

$164 - $179
   

$531 - $546
 
Adjusted EBITDA*
 

$26 - $33
   
$75 - $82
 
Non-GAAP Net Income (Loss)*
 

($3) - $2

 
$7 - $12
 

Although we provide guidance for Adjusted EBITDA and Non-GAAP Net Income (Loss), we are not able to provide guidance for projected net income (loss), the most directly comparable GAAP measure. Certain elements of net income (loss), including share-based compensation expenses and warrant valuations, are not predictable due to the high variability and difficulty of making accurate forecasts. As a result, it is impractical for us to provide guidance on net income (loss) or to reconcile our Adjusted EBITDA and Non-GAAP Net Income (Loss) guidance without unreasonable efforts. Consequently, no disclosure of projected net income (loss) is included. For the same reasons, we are unable to address the probable significance of the unavailable information.

Webcast Details

Taboola’s senior management team will discuss the Company’s earnings on a call that will take place on November 8, 2023, at 8:30 AM ET. The call can be accessed via webcast at https://investors.taboola.com. To access the call by phone, please go to this link to register   https://register.vevent.com/register/BIde7d71bf81ff40529269fd4f8823c5b9  and you will be provided with dial in details. The webcast will be available for replay for one year, through the close of business on November 8, 2024.

3

*About Non-GAAP Financial Information

This press release includes ex-TAC Gross Profit, Adjusted EBITDA, Ratio of Adjusted EBITDA to ex-TAC Gross Profit, Free Cash Flow, Non-GAAP Net Income (Loss), which are non-GAAP financial measures. These non-GAAP financial measures are not measures of financial performance in accordance with GAAP and may exclude items that are significant in understanding and assessing the Company’s financial results. Therefore, these measures should not be considered in isolation or as an alternative to revenues, gross profit, net income (loss), cash flows from operations or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company’s presentation of these measures may not be comparable to similarly-titled measures used by other companies.

The Company believes non-GAAP financial measures provide useful supplemental information to management and investors regarding future financial and business trends relating to the Company. The Company believes that the use of these measures provides an additional tool for investors to use in evaluating operating results and trends and in comparing the Company’s financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures are subject to inherent limitations because they reflect the exercise of judgments by management about which items are excluded or included in calculating them, which may vary from period to period. Please refer to the appendix at the end of this press release for reconciliations to the most directly comparable measures in accordance with GAAP.

**About Cash Investment in Publisher Prepayments (Net)
 
We calculate cash investment in publisher prepayments (net) for a specific measurement period as the gross amount of cash publisher prepayments we made in that measurement period minus the amortization of publisher prepayments that were included in traffic acquisition cost during that measurement period, which were the result of cash publisher prepayments made in that measurement period and previous periods.

Note Regarding Forward-Looking Statements
 
Certain statements in this press release are forward-looking statements. Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the “Company”). In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “guidance”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “target”, “potential” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements.

4

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by the Company and its management, are inherently uncertain. Uncertainties and risk factors that could affect the Company’s future performance and cause results to differ from the forward-looking statements in this press release include, but are not limited to: the Company’s ability to grow and manage growth profitably, maintain relationships with customers and retain its management and key employees; the Company’s ability to successfully integrate the Connexity acquisition; changes in applicable laws or regulations; the Company’s estimates of expenses and profitability and underlying assumptions with respect to accounting presentations and purchase price and other adjustments; the extent to which we will voluntarily prepay additional long-term debt or buyback any of our Ordinary shares pursuant to authority granted by the Company’s Board of Directors, which may depend upon market and economic conditions; other business opportunities and priorities; and, with respect to the buyback of our Ordinary shares, the availability of sufficient continuing authority being approved and re-approved as necessary by the Tel Aviv District Court Economic Department to permit share buybacks (and our continued use of a net issuance mechanism to satisfy tax withholding obligations related to equity-based compensation on behalf of our directors, officers and other employees) or other factors; the Company’s ability to transition to and fully launch the native advertising service for Yahoo on the currently anticipated schedule or at all; the ability to generate or achieve the increase in Adjusted EBITDA and Free Cash Flow in 2024 or our expected revenue run-rate once Yahoo integration is live, in each case to the levels assumed in this press release or at all; ability to attract new digital properties and advertisers; ability to meet minimum guarantee requirements in contracts with digital properties; intense competition in the digital advertising space, including with competitors who have significantly more resources; ability to grow and scale the Company’s ad and content platform through new relationships with advertisers and digital properties; ability to secure high quality content from digital properties; ability to maintain relationships with current advertiser and digital property partners; ability to prioritize investments to improve profitability and free cash flow; ability to make continued investments in the Company’s AI-powered technology platform; the need to attract, train and retain highly-skilled technical workforce; changes in the regulation of, or market practice with respect to, “third party cookies” and its impact on digital advertising; continued engagement by users who interact with the Company’s platform on various digital properties; reliance on a limited number of partners for a significant portion of the Company’s revenue; changes in laws and regulations related to privacy, data protection, advertising regulation, competition and other areas related to digital advertising; ability to enforce, protect and maintain intellectual property rights; and risks related to the fact that we are incorporated in Israel and governed by Israeli law; the potential impacts of the war in Israel to the Company’s operations; the Company’s ability to receive the requisite Israeli court approvals to conduct current or future share repurchases; and other risks and uncertainties set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022 under Part 1, Item 1A “Risk Factors” and in the Company’s subsequent filings with the Securities and Exchange Commission.

Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no duty to update these forward-looking statements except as may be required by law.

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.

The Company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

5

Approximately 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands, including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

Investor Contact:
Press Contact:
   
Jessica Kourakos
Dave Struzzi
   
investors@taboola.com
press@taboola.com

6

CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands, except share and per share data

 
 
September 30,
2023
   
December 31,
2022
 
 
 
Unaudited
       
ASSETS
           
CURRENT ASSETS
           
Cash and cash equivalents
 
$
238,259
   
$
165,893
 
Short-term investments
   
12,467
     
96,914
 
Restricted deposits
   
1,487
     
750
 
Trade receivables (net of allowance for credit losses of $10,794 and $6,748 as of September 30, 2023 and December 31, 2022, respectively)
   
232,118
     
256,708
 
Prepaid expenses and other current assets
   
71,549
     
73,643
 
Total current assets
   
555,880
     
593,908
 
NON-CURRENT ASSETS
               
Long-term prepaid expenses
   
40,854
     
42,945
 
Commercial agreement asset
   
289,451
     
 
Restricted deposits
   
4,111
     
4,059
 
Deferred tax assets, net
   
3,467
     
3,821
 
Operating lease right of use assets
   
65,003
     
66,846
 
Property and equipment, net
   
75,792
     
73,019
 
Intangible assets, net
   
141,235
     
189,156
 
Goodwill
   
555,931
     
555,869
 
Total non-current assets
   
1,175,844
     
935,715
 
Total assets
 
$
1,731,724
   
$
1,529,623
 

7

CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands, except share and per share data

 
 
September 30,
2023
   
December 31,
2022
 
 
 
Unaudited
       
LIABILITIES AND SHAREHOLDERS’ EQUITY
           
CURRENT LIABILITIES
           
Trade payables
 
$
252,727
   
$
247,504
 
Short-term operating lease liabilities
   
19,015
     
14,753
 
Accrued expenses and other current liabilities
   
108,229
     
102,965
 
Current maturities of long-term loan
   
53,000
     
3,000
 
Total current liabilities
   
432,971
     
368,222
 
LONG-TERM LIABILITIES
               
Long-term loan, net of current maturities
   
141,829
     
223,049
 
Long-term operating lease liabilities
   
52,232
     
57,928
 
Warrants liability
   
6,023
     
6,756
 
Deferred tax liabilities, net
   
25,560
     
34,133
 
Other long-term liabilities
   
6,000
     
5,000
 
Total long-term liabilities
   
231,644
     
326,866
 
SHAREHOLDERS’ EQUITY
               
Ordinary shares with no par value- Authorized: 700,000,000 as of September 30, 2023 and December 31, 2022; 300,692,928 and 254,133,863 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively
   
     
 
Non-voting Ordinary shares with no par value- Authorized: 46,000,000 as of September 30, 2023 and December 31, 2022; 45,198,702 and 0 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively
   
     
 
Treasury Ordinary shares, at cost - 6,672,915 and 0 shares as of September 30, 2023 and December 31, 2022, respectively
   
(23,157
)
   
 
Additional paid-in capital
   
1,244,667
     
903,789
 
Accumulated other comprehensive loss
   
(218
)
   
(834
)
Accumulated deficit
   
(154,183
)
   
(68,420
)
Total shareholders’ equity
   
1,067,109
     
834,535
 
Total liabilities and shareholders’ equity
 
$
1,731,724
   
$
1,529,623
 

8

CONSOLIDATED STATEMENTS OF LOSS
U.S. dollars in thousands, except share and per share data

   
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
Unaudited
 
Revenues
 
$
360,221
   
$
332,462
   
$
1,019,911
   
$
1,029,883
 
Cost of revenues:
                               
Traffic acquisition cost
   
231,786
     
203,125
     
652,602
     
619,109
 
Other cost of revenues
   
27,776
     
26,649
     
80,001
     
79,695
 
Total cost of revenues
   
259,562
     
229,774
     
732,603
     
698,804
 
Gross profit
   
100,659
     
102,688
     
287,308
     
331,079
 
Operating expenses:
                               
Research and development
   
35,890
     
36,237
     
101,876
     
100,728
 
Sales and marketing
   
59,664
     
63,216
     
181,431
     
190,989
 
General and administrative
   
23,839
     
24,685
     
76,533
     
78,062
 
Total operating expenses
   
119,393
     
124,138
     
359,840
     
369,779
 
Operating loss
   
(18,734
)
   
(21,450
)
   
(72,532
)
   
(38,700
)
Finance income (expenses), net
   
(4,402
)
   
(3,570
)
   
(11,383
)
   
12,389
 
Loss before income taxes expenses
   
(23,136
)
   
(25,020
)
   
(83,915
)
   
(26,311
)
Income tax expenses
   
     
(1,006
)
   
(1,848
)
   
(848
)
Net loss
 
$
(23,136
)
 
$
(26,026
)
 
$
(85,763
)
 
$
(27,159
)
 
                               
Net loss per share attributable to Ordinary and Non-voting Ordinary shareholders, basic and diluted
 
$
(0.07
)
 
$
(0.10
)
 
$
(0.25
)
 
$
(0.11
)
Weighted-average shares used in computing net loss per share, basic and diluted
   
352,591,043
     
255,160,597
     
345,631,022
     
251,865,831
 

1 The weighted-average shares used in the computation of the basic and diluted net loss per share the three months ended September 30, 2023 and 2022 are 352,591,043 and 255,160,597, respectively, and for the nine months ended September 30, 2023 and 2022 are 345,631,022 and 251,865,831, respectively. The weighted-average shares for the three and nine months ended September 30, 2023 include 45,198,702 Non-Voting Ordinary shares.

9

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
U.S. dollars in thousands

   
Three months ended
September 30,
   
Nine months ended
September 30,
 
   
2023
   
2022
   
2023
   
2022
 
 
 
Unaudited
 
Net loss
 
$
(23,136
)
 
$
(26,026
)
 
$
(85,763
)
 
$
(27,159
)
Other comprehensive income (loss):
                               
Unrealized gains (losses) on available-for-sale marketable securities
   
46
     
(445
)
   
503
     
(704
)
Unrealized gains (losses) on derivative instruments, net
   
570
     
1,504
     
113
     
(2,020
)
Other comprehensive income (loss)
   
616
     
1,059
     
616
     
(2,724
)
Comprehensive loss
 
$
(22,520
)
 
$
(24,967
)
 
$
(85,147
)
 
$
(29,883
)

10

SHARE-BASED COMPENSATION BREAK-DOWN BY EXPENSE LINE
U.S. dollars in thousands

   
Three months ended
September 30,
   
Nine months ended
September 30,
 
   
2023
   
2022
   
2023
   
2022
 
   
Unaudited
 
Cost of revenues
 
$
999
   
$
673
   
$
3,082
   
$
2,227
 
Research and development
   
6,256
     
7,343
     
18,281
     
20,888
 
Sales and marketing
   
4,127
     
5,654
     
12,813
     
18,351
 
General and administrative
   
4,869
     
5,040
     
14,692
     
17,505
 
Total share-based compensation expenses
 
$
16,251
   
$
18,710
   
$
48,868
   
$
58,971
 

DEPRECIATION AND AMORTIZATION BREAK-DOWN BY EXPENSE LINE
U.S. dollars in thousands

   
Three months ended
September 30,
   
Nine months ended
September 30,
 
   
2023
   
2022
   
2023
   
2022
 
   
Unaudited
 
Cost of revenues
 
$
11,006
   
$
8,669
   
$
27,764
   
$
25,189
 
Research and development
   
564
     
654
     
1,758
     
1,994
 
Sales and marketing
   
13,531
     
13,692
     
40,566
     
40,917
 
General and administrative
   
215
     
207
     
621
     
611
 
Total depreciation and amortization expense
 
$
25,316
   
$
23,222
   
$
70,709
   
$
68,711
 

11

CONSOLIDATED STATEMENTS OF CASH FLOWS
U.S. dollars in thousands

 
 
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
Unaudited
 
Cash flows from operating activities
                       
Net loss
 
$
(23,136
)
 
$
(26,026
)
 
$
(85,763
)
 
$
(27,159
)
Adjustments to reconcile net loss to net cash flows provided by operating activities:
                               
Depreciation and amortization
   
25,316
     
23,222
     
70,709
     
68,711
 
Share-based compensation expenses
   
16,251
     
18,710
     
48,868
     
58,971
 
Net loss from financing expenses
   
1,033
     
3,417
     
1,269
     
7,733
 
Revaluation of the Warrants liability
   
241
     
(988
)
   
(733
)
   
(26,988
)
Amortization of loan and credit facility issuance costs
   
329
     
291
     
1,220
     
1,006
 
Amortization of premium and accretion of discount on short-term investments, net
   
(393
)
   
(185
)
   
(923
)
   
(322
)
Change in operating assets and liabilities:
                               
Decrease (increase) in trade receivables, net
   
(14,681
)
   
15,056
     
24,590
     
60,672
 
Decrease (increase) in prepaid expenses and other current assets and long-term prepaid expenses
   
(6,088
)
   
(7,571
)
   
2,554
     
(13,921
)
Increase (decrease) in trade payables
   
31,952
     
(2,134
)
   
2,222
     
(54,659
)
Increase (decrease) in accrued expenses and other current liabilities and other long-term liabilities
   
3,565
     
(2,570
)
   
5,377
     
(25,516
)
Increase (decrease) in deferred taxes, net
   
(1,724
)
   
2,800
     
(8,218
)
   
(9,676
)
Change in operating lease right of use assets
   
4,372
     
3,897
     
12,447
     
11,536
 
Change in operating lease liabilities
   
(4,578
)
   
(4,700
)
   
(12,038
)
   
(16,962
)
Net cash provided by operating activities
   
32,459
     
23,219
     
61,581
     
33,426
 
Cash flows from investing activities
                               
Purchase of property and equipment, including capitalized internal-use software
   
(9,661
)
   
(12,224
)
   
(19,839
)
   
(28,476
)
Cash paid in connection with acquisitions, net of cash acquired
   
     
(7,361
)
   
     
(7,981
)
Proceeds from (investment in) restricted deposits
   
(253
)
   
88
     
(594
)
   
98
 
Proceeds from sales and maturities of short-term investments
   
30,033
     
6,160
     
107,669
     
6,160
 
Purchase of short-term investments
   
     
(51,527
)
   
(21,991
)
   
(126,382
)
Release of escrow funds in connection with acquisition of subsidiary
   
     
2,100
     
     
 
Net cash provided by (used in) investing activities
   
20,119
     
(62,764
)
   
65,245
     
(156,581
)
Cash flows from financing activities
                               
Exercise of options and vested RSUs
   
2,973
     
1,435
     
5,429
     
7,467
 
Payment of tax withholding for share-based compensation expenses
   
(1,305
)
   
(1,925
)
   
(3,213
)
   
(4,110
)
Repurchase of Ordinary shares
   
(18,799
)
   
     
(23,157
)
   
 
Repayment of long-term loan
   
(750
)
   
(750
)
   
(32,250
)
   
(2,250
)
Costs associated with entering into a revolving credit facility
   
     
(1,061
)
   
     
(1,061
)
Net cash provided by (used in) financing activities
   
(17,881
)
   
(2,301
)
   
(53,191
)
   
46
 
Exchange rate differences on balances of cash and cash equivalents
   
(1,033
)
   
(3,417
)
   
(1,269
)
   
(7,733
)
Increase (decrease) in cash and cash equivalents
   
33,664
     
(45,263
)
   
72,366
     
(130,842
)
Cash and cash equivalents - at the beginning of the period
   
204,595
     
233,740
     
165,893
     
319,319
 
Cash and cash equivalents - at end of the period
 
$
238,259
   
$
188,477
   
$
238,259
   
$
188,477
 

12

 
 
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
Unaudited
 
Supplemental disclosures of cash flow information:
 
Cash paid during the year for:
                       
Income taxes
 
$
3,102
   
$
6,437
   
$
9,935
   
$
22,599
 
Interest
 
$
4,813
   
$
4,721
   
$
14,580
   
$
15,094
 
Non-cash investing and financing activities:
                               
Purchase of property and equipment, including capitalized internal-use software
 
$
5,694
   
$
2,764
   
$
5,694
   
$
2,764
 
Share-based compensation included in capitalized internal-use software
 
$
399
   
$
440
   
$
1,731
   
$
1,460
 
Creation of operating lease right-of-use assets
 
$
5,011
   
$
8,541
   
$
10,604
   
$
11,648
 

13

  APPENDIX: Non-GAAP Reconciliation

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2023 AND 2022 (Unaudited)
 
The following table provides a reconciliation of revenues to ex-TAC Gross Profit.

   
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
(dollars in thousands)
 
Revenues
 
$
360,221
   
$
332,462
   
$
1,019,911
   
$
1,029,883
 
Traffic acquisition cost
   
231,786
     
203,125
     
652,602
     
619,109
 
Other cost of revenues
   
27,776
     
26,649
     
80,001
     
79,695
 
Gross profit
 
$
100,659
   
$
102,688
   
$
287,308
   
$
331,079
 
Add back: Other cost of revenues
   
27,776
     
26,649
     
80,001
     
79,695
 
ex-TAC Gross Profit
 
$
128,435
   
$
129,337
   
$
367,309
   
$
410,774
 

The following table provides a reconciliation of net income (loss) to Adjusted EBITDA.
 
   
Three months ended
September 30,
   
Nine months ended
September 30,
 
   
2023
   
2022
   
2023
   
2022
 
   
(dollars in thousands)
 
Net loss
 
$
(23,136
)
 
$
(26,026
)
 
$
(85,763
)
 
$
(27,159
)
Adjusted to exclude the following:
 
   
   
   
 
Finance (income) expenses, net
   
4,402
     
3,570
     
11,383
     
(12,389
)
Income tax expenses
   
     
1,006
     
1,848
     
848
 
Depreciation and amortization
   
25,316
     
23,222
     
70,709
     
68,711
 
Share-based compensation expenses
   
13,605
     
15,937
     
41,022
     
50,616
 
Restructuring expenses (1)
   
     
3,383
     
     
3,383
 
Holdback compensation expenses (2)
   
2,646
     
2,773
     
7,846
     
8,355
 
M&A and other costs (3)
   
     
292
     
1,571
     
816
 
Adjusted EBITDA
 
$
22,833
   
$
24,157
   
$
48,616
   
$
93,181
 

1 Costs associated with the Company’s cost restructuring program implemented in September 2022.
2 Represents share-based compensation due to holdback of Taboola Ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.
3 Includes one-time costs related to the Commercial agreement.

14

We calculate Ratio of net income (loss) to gross profit as net income (loss) divided by gross profit. We calculate Ratio of Adjusted EBITDA to ex-TAC Gross Profit, a non-GAAP measure, as Adjusted EBITDA divided by ex-TAC Gross Profit. We believe that the Ratio of Adjusted EBITDA to ex-TAC Gross Profit is useful because TAC is what we must pay digital properties to obtain the right to place advertising on their websites, and we believe focusing on ex-TAC Gross Profit better reflects the profitability of our business. The following table reconciles Ratio of net income (loss) to gross profit and Ratio of Adjusted EBITDA to ex-TAC Gross Profit for the period shown.

 
 
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
(dollars in thousands)
 
Gross profit
 
$
100,659
   
$
102,688
   
$
287,308
   
$
331,079
 
Net loss
 
$
(23,136
)
 
$
(26,026
)
 
$
(85,763
)
 
$
(27,159
)
Ratio of net loss to gross profit
   
(23.0
%)
   
(25.3
%)
   
(29.9
%)
   
(8.2
%)
 
                               
ex-TAC Gross Profit
 
$
128,435
   
$
129,337
   
$
367,309
   
$
410,774
 
Adjusted EBITDA
 
$
22,833
   
$
24,157
   
$
48,616
   
$
93,181
 
Ratio of Adjusted EBITDA margin to ex-TAC Gross Profit
   
17.8
%
   
18.7
%
   
13.2
%
   
22.7
%

The following table provides a reconciliation of net income (loss) to Non-GAAP Net Income.
 
   
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
(dollars in thousands)
 
Net loss
 
$
(23,136
)
 
$
(26,026
)
 
$
(85,763
)
 
$
(27,159
)
Amortization of acquired intangibles
   
15,980
     
15,983
     
47,911
     
47,591
 
Share-based compensation expenses
   
13,605
     
15,937
     
41,022
     
50,616
 
Restructuring expenses (1)
   
     
3,383
     
     
3,383
 
Holdback compensation expenses (2)
   
2,646
     
2,773
     
7,846
     
8,355
 
M&A and other costs (3)
   
     
292
     
1,571
     
816
 
Revaluation of Warrants
   
241
     
(988
)
   
(733
)
   
(26,988
)
Foreign currency exchange rate losses (4)
   
859
     
347
     
625
     
3,053
 
Income tax effects
   
(3,491
)
   
(1,486
)
   
(11,282
)
   
(11,563
)
Non-GAAP Net Income
 
$
6,704
   
$
10,215
   
$
1,197
   
$
48,104
 

1 Costs associated with the Company’s cost restructuring program implemented in September 2022.
2 Represents share-based compensation due to holdback of Taboola Ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.
Includes one-time costs related to the Commercial agreement.
4 Represents income or loss related to the remeasurement of monetary assets and liabilities to the Company’s functional currency using exchange rates in effect at the end of the reporting period.

15

The following table provides a reconciliation of net cash provided by operating activities to Free Cash Flow.
 
   
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
(dollars in thousands)
 
Net cash provided by operating activities
 
$
32,459
   
$
23,219
   
$
61,581
   
$
33,426
 
Purchases of property and equipment, including capitalized internal-use software
   
(9,661
)
   
(12,224
)
   
(19,839
)
   
(28,476
)
Free Cash Flow
 
$
22,798
   
$
10,995
   
$
41,742
   
$
4,950
 

16

APPENDIX: Non-GAAP Guidance Reconciliation

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR Q4 2023 AND FULL YEAR 2023 GUIDANCE
 
(Unaudited)

The following table provides a reconciliation of projected gross profit to ex-TAC Gross Profit.
 
   
Q4 2023
Guidance
   
FY 2023
Guidance
 
 
 
Unaudited
 
 
 
(dollars in millions)
 
Revenues
 

$418 - $449
   
$1,438 - $1,469
 
Traffic acquisition cost
 
($255) - ($270)
   
$907 - $923
 
Other cost of revenues
 
($31) - ($30)
   
($111) - ($110)

Gross profit
 
$132 - $148
   
$420 - $436
 
Add back: Other cost of revenues
 
($31) - ($30)
   
($111) - ($110)

ex-TAC Gross Profit
 
$164 - $179
   
$531 - $546
 
 
Although we provide a projection for Free Cash Flow, we are not able to provide a projection for net cash provided by operating activities, the most directly comparable GAAP measure. Certain elements of net cash provided by operating activities, including taxes and timing of collections and payments, are not predictable therefore projecting an accurate forecast is difficult. As a result, it is impractical for us to provide projections on net cash provided by operating activities or to reconcile our Free Cash Flow projections without unreasonable efforts. Consequently, no disclosure of projected net cash provided by operating activities is included. For the same reasons, we are unable to address the probable significance of the unavailable information.
 

17


Exhibit 99.2


Dear Shareholder,

I’m very happy with Taboola’s Q3 2023 performance. Here’s why:

Beat the high-end of our Q3 guidance across all metrics, and raise Adj. EBITDA for the year

Free Cash Flow over the last 12 months is $55M, 3x+ what it was a year ago, same time.

Reiterating 2024 guidance of over $200M in Adj. EBITDA and over $100M Free Cash Flow

Microsoft is nearly 2x in Q3 vs prior year, thanks to our AI-powered bidding technology

Yahoo integration on track, making us the first ever “must buy” ad-platform in the open web

Since launching Gen-AI for advertisers, it is already over 2% of our revenue

We plan to continue to buy back shares and pay down debt

Before we talk about the business, I want to first address the war in Israel. These last few weeks have been incredibly hard for us as we continue to face unimaginable events. The safety and well-being of our employees is our top priority and we have implemented multiple initiatives to support them and their families during this crisis. I’m proud of Taboolars’ tremendous resilience during this difficult time. Their work has been instrumental in keeping Taboola safe and in implementing our business continuity plans. While Taboola was founded in Israel, 98% of revenue is generated on publishers outside of Israel. Around 10% of revenue comes from advertisers headquartered in Israel, mostly spent on publishers outside of Israel. We are not seeing a material impact but continue to monitor the situation closely.

As I think about our mission, it is clear to me now more than ever how essential responsible, professional journalism is. Social media is capable of doing good but is also exploding with fake news and hateful speech, hurting us but mainly our children. Society needs sources of truth we can count on, in an age where it is so easy for anyone to spread lies. Taboola has always been the greatest supporter of open web publishers, and our commitment to them is more necessary than ever.  

Turning now to our quarterly results, we are very pleased with our Q3 performance. We beat the high end of our guidance across all metrics and achieved $128.4M in ex-TAC Gross Profit, $22.8M in Adjusted EBITDA and $22.8M in Free Cash Flow. When we look at the last 4 quarters, our Free Cash Flow has been $55.4M, which represents over 3x growth over the comparable period a year ago when we generated $17.6M Free Cash Flow. It also represents approximately 50% conversion of Free Cash Flow from Adjusted EBITDA, which is our stated goal.

We’re raising Adjusted EBITDA guidance for 2023 and reiterating our 2024 guidance of over $200M in Adj. EBITDA and over $100M in Free Cash Flow. 2024 is practically here, so this is encouraging to us.

We are also announcing an intention to repay up to an additional $30 million of our long-term debt and a continuation of our share buyback program with additional buybacks of up to $40 million.

Turning now to Yahoo, let me give a high level update. While still early days (expecting revenue in the low tens of millions in Q4), I’m happy to report that 100% of Yahoo’s global supply has been available to advertisers from Taboola’s platform and we’re hard at work migrating advertisers - both from Yahoo DSP, as well as Native Only. This is our key focus these days as we enter 2024. More about Yahoo later.

We have good momentum renewing and signing multi-year publisher deals, with names like Gannett, Nexstar, NDTV, Cox Media, and others. 90% of our revenue is coming from advertising using our own AI, with already over 30% of our advertisers adopting our recently launched advanced AI bidding technology (what we call “Max Conversion”). When you look at our business, we still operate it off a lower base (vs early 2022), which is why we’re laser focused on advertisers’ success, enabling us to gain yield expansion over time - which I believe we can double and triple over time on the same publisher base.


How can Taboola win the Open Web market?

For investors who are new to our story, let me take a step back and do a refresh about our market, why I think we can win it, and what things I believe you should focus on about Taboola. I will also speak about our momentum in the market, and provide specific updates I think matter.

Open web market opportunity
Taboola operates in what’s referred to as the Open Web, estimated to be a $70B market growing 8-12% a year. The Open Web is everything outside the “walled garden platforms” such as Google, Meta, Snap, X/Twitter and the like. Based on a poll taken earlier this year, about 3 billion people spend two-thirds of their web/mobile time on the Open Web, reading, watching, playing and interacting on publisher websites that we all know and love, such as ESPN, USA Today, Yahoo, NBC News, The Guardian in the UK and many others.

Yet the Open Web only accounts for 30% of total digital ad spend, with the rest going to the Walled Gardens. This is because the Walled Gardens do a really good job for advertisers and consumers. They are good at giving people the content they actually want to see and placing ads that they will actually respond to. In addition, they have the data and tech to build this truly native, integrated advertising experience that drives better results for advertisers and higher yields for themselves.

This is everything the Open Web is missing. Most Open Web properties have a fragmented business with advertising, based on obsolete “display banners” (those “boxes” most of us rarely click on), not connected to the core content experience. This is the problem that Taboola solves. We are laser focused on bringing Walled Garden-level integrated content and ad experiences to the Open Web, resulting in a win-win for publishers and advertisers.

How we win the market
There are two primary factors that drive our revenue performance: Our ability to reach users and deliver engaging experiences in the open web, and our effectiveness (yield) at monetizing that engagement.

To get access to users, we win publisher partnerships exclusively, globally and for a long time. This is our “core” and how we started our journey. We win those partnerships because we provide them with technology that creates or enables them to create the most engaging experience possible for their users - things like Taboola Newsroom (editorial platform), recommendation of editorial content, personalization of home pages, and more. We’re also expanding beyond just publishers to Android devices. We call that Taboola News - which is a similar experience to what Apple does on iPhones with Apple News. That business on its own is nearly $100M this year and growing fast. Lastly, we developed a header bidding technology, enabling us to reach even more users and access ad-inventory in the open web which sits outside of our core publisher relationships.


To then monetize our time with consumers on the open web and grow yields, our key investment is on Performance Advertising, which represents about half of our R&D today. While we are early in these efforts, we believe this initiative can unlock double-digit growth in and of itself which is why we invest in it so much. With the recently launched AI ability called “Maximize Conversions,” advertisers don’t need to give us their bids, but just share their business objectives, and our AI does the rest. Delivering great return on ad spend is key, and our “Walled Garden” like scale and depth of engagement with open web users lets us do that.

We started by focusing on mid-funnel performance advertising, but over time, we intend to continue investing in this technology, as well as diversifying the range of advertisers segments we work with (e.g. eCommerce, video, gaming, app download, etc) as we believe it’s a crucial part of unlocking the potential of growing return on ad spend and yield. E-Commerce is around 20% of our ex-TAC, we’re happy with this progress.

We have a great momentum with publishers choosing us like Disney, Comcast, CBS as well as Yahoo recently choosing us for 30 years.

In summary, if we do a good job, we win the market because we can consistently get in front of these consumers through our long term partnerships wherever they may be, and we’ll generate higher yields than others, allowing us to get a big share of this market, and in fact even grow it faster.



User Engagement

Publishers (our “core”)
Q3 Publisher wins that were new and from competitors included Nexstar, Adversports, Absolute Sports, Portal da Torcida, Nate, Excite Japan. Renewed relationships included many well-known publishers including Gannett, Cox Media Group, Sport 1, NDTV, India Today, El Financiero, Internet Group.
 
As mentioned earlier, we have enabled access to 100% of Yahoo’s global supply (as a reminder, Yahoo is the 5th largest digital media property in the US). Our salesforce is actively working to onboard Native customers onto our platform, launching new campaigns every day that target Yahoo supply and Taboola’s broader network of publishers around the world.

Yahoo DSP now has Taboola Ad Console integrated inside, and it looks awesome. That was an initial part of enabling Yahoo Omnichannel advertisers to migrate to Taboola.
 
We’ve launched our first Omnichannel advertisers with very promising results. In summary, we have seen good progress on migration to date and we’re seeing encouraging results for our advertisers. Lots of work still to do, but feeling good about the progress so far.
 

We’re on schedule to be fully ramped up by mid 2024.

Reaching consumers beyond our core publisher partnerships (growth):

Taboola News - Very excited by the reception of Taboola News in the marketplace, with the offering growing strong-double digits in Q3 and on track to approach $100 million in revenue in 2023. I just came back from Singapore where together with Xiaomi we participated in an event, it was great to speak about our mutual vision with Xiaomi leadership. Taboola News continues to have a very active innovation pipeline. We’re testing new initiatives with live sports video and other utilities users might like. In Q3, we also rolled out a new partnership with realme, the world’s fastest-growing smartphone brand. Under the partnership, realme is using Taboola News to power recommendations within all devices for audiences in Europe, Southeast Asia, and beyond, representing more than 6M devices.


Bidding - New bidding models and the opening of new demand categories in Q3 provided us with ex-TAC improvement in the quarter. Very good progress with Microsoft and our ability to leverage new bidding technology in many more places. We told investors a year ago in April when Microsoft shifted to our new bidding technology, which Microsoft helped us design, that it will make Microsoft a growing partnership, and in Q3 Microsoft was nearly 2x bigger than Q3 of last year.
 

Monetization (Yield)

Max Conversions - As many of you know, Max Conversions went to General Availability in Q3.  As a continuation of our bidding strategy, Max Conversions, which is the default bidding strategy for companies like Google or Meta, is Taboola’s AI-powered technology to maximize conversions from native ad campaigns.  It allows an advertiser to evolve from placing “CPC” (cost per click) - to basically give Taboola a budget and let our AI try to get as many consumers as we can to convert at the most affordable acquisition price. Two significant things here to update - first, Max Conversions is one of our fastest adopted technologies ever, and secondly - we’re seeing encouraging results. In Q3 we saw significant improvement in NDRs (Net Dollar Retentions) for campaigns using Max Conversions. I believe the majority of our revenue will be using this sophisticated AI in 2024.

Generative AI - Since making Generative AI generally available in July, it is already over 2% of revenue. We’ve introduced new features to our Generative AI technology, called Taboola Generative AI Admaker, which allows advertisers to edit existing creative automatically, instead of just creating images from scratch. As we’ve shared before, about a third of our revenue came from self service which is a way for any advertiser to open a campaign on Taboola. As of now, 25% of ad creatives from self service advertisers are made with our Gen AI.
 

eCommerce - We saw double digit growth in eCommerce in Q3 driven by strong momentum in Europe and the US. Well over 100% Net Dollar Retention among top advertisers driving ~75% of eCommerce revenue. In addition, we are seeing great success ramping Taboola (and now Yahoo) as a supply channel for our retail advertisers, which is now a top 10 traffic partner globally. Signed 7 new affiliate monetization partnerships with publishers across EMEA and APAC as a part of our international expansion initiative that leverages Taboola’s global footprint.


Q3 Financial Performance
 
Let me finish by sharing our financial results for Q3 ‘23. We saw strong financial performance in the quarter and beat the high end of our guidance on all metrics. This performance was driven by strength in our eCommerce, Bidding and Taboola News businesses, as well as fairly stable yields in our core business. We are also pleased that we have been able to control costs and, as a result, have exceeded our implied guidance for Adjusted EBITDA margins.

(dollars in millions)
 
Q3 2023
Actuals
   
Q3 2023 Guidance
 
Revenues
 
$
360.2
   
$331 - $357
 
Gross profit
 
$
100.7
   
$83 - $95
 
ex-TAC Gross Profit*
 
$
128.4
   
$112 - $124
 
Adjusted EBITDA*
 
$
22.8
   
($2) - $10
Non-GAAP Net Income (Loss)*
 
$
6.7
   
 
($20) - ($8)
 
Q4 and FY 2023, 2024 Guidance
 
Our outlook assumes that the online advertising market will continue at current levels, but does not significantly get better or worsen. It also assumes continued investment in our key company priorities: Yahoo, Performance Advertising, Bidding and eCommerce. We expect to have positive Free Cash Flow in 2023. We also believe our investments will start to show returns in 2024 and we expect to generate at least $200M in Adjusted EBITDA and $100M in Free Cash Flow in 2024, despite it being a partial year for Yahoo.

 
 
Q4 2023
Guidance
   
FY 2023
Guidance
 
 
 
Unaudited
 
 
 
(dollars in millions)
 
Revenues
 
$418 - $449
   
$1,438 - $1,469
 
Gross profit
 
$132 - $148
   
$420 - $436
 
ex-TAC Gross Profit*
 
$164 - $179
   
$531 - $546
 
Adjusted EBITDA*
 
$26 - $33
   
$75 - $82
 
Non-GAAP Net Income (Loss)*
 
($3) - $2
 
$7 - $12
 

For more information on our Q3 results, Q4 2023 and FY23 guidance, please see our Q3 2023 earnings press release, which was furnished to the SEC and also posted on Taboola’s website today at https://investors.taboola.com.

*          *          *


In Summary
 
We had a great Q3, beating the high end of guidance on all metrics. I’m convinced that our laser focus on user engagement and yield is the right investment focus and will pay off in the future. Also, our growth engines are performing well and are becoming a more meaningful part of our business. And our investments in Max Conversions and the ramping of our Yahoo partnership position us extremely well for a major step up in growth and profitability in 2024.

Taboola’s mission is to make the open web strong - to empower editorial teams all over the world to provide trusted content in an engaging way that drives exciting growth to publishers and advertisers. Supporting the open web has never been as important as it is now. I’m proud to be part of Taboola. When we do well, the open web does well. 

None of this would be possible without the amazing group of people who work here.  I can’t say enough about how much I appreciate Taboola employees and thank them for their hard work, perseverance, and commitment to Taboola. I’m so proud of our execution this year, and the progress we are making in becoming the first “must buy” in the Open Web. For those of you in Israel, my heart is with you always.  To everyone, thank you for listening and caring about Taboola. Here’s to an amazing 2024.

Kind regards,
-- Adam Singolda
Founder & CEO Taboola


*About Non-GAAP Financial Information
 
This letter includes ex-TAC Gross Profit, Adjusted EBITDA, Free Cash Flow and Non-GAAP Net Income (Loss), which are non-GAAP financial measures. These non-GAAP financial measures are not measures of financial performance in accordance with GAAP and may exclude items that are significant in understanding and assessing the Company’s financial results. Therefore, these measures should not be considered in isolation or as an alternative to revenues, gross profit,net income (loss), cash flows from operations or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company’s presentation of these measures may not be comparable to similarly-titled measures used by other companies.
 
The Company believes non-GAAP financial measures provide useful information to management and investors regarding future financial and business trends relating to the Company. The Company believes that the use of these measures provides an additional tool for investors to use in evaluating operating results and trends and in comparing the Company’s financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures are subject to inherent limitations because they reflect the exercise of judgments by management about which items are excluded or included in calculating them. Please refer to the appendix at the end of this letter for reconciliations to the most directly comparable measures in accordance with GAAP.
 
**About Cash Investment in Publisher Prepayments (Net)
 
We calculate cash investment in publisher prepayments (net) for a specific measurement period as the gross amount of cash publisher prepayments we made in that measurement period minus the amortization of publisher prepayments that were included in traffic acquisition cost during that measurement period, which were the result of cash publisher prepayments made in that measurement period and previous periods.
 
Note Regarding Forward-Looking Statements
 
Certain statements in this letter are forward-looking statements. Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the “Company”). In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “guidance”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “target”, “potential” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements.


These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by the Company and its management, are inherently uncertain. Uncertainties and risk factors that could affect the Company’s future performance and cause results to differ from the forward-looking statements in this letter include, but are not limited to: the Company’s ability to grow and manage growth profitably, maintain relationships with customers and retain its management and key employees; the Company’s ability to successfully integrate the Connexity acquisition; changes in applicable laws or regulations; the Company’s estimates of expenses and profitability and underlying assumptions with respect to accounting presentations and purchase price and other adjustments; the extent to which we will voluntarily prepay additional long-term debt or buyback any of our Ordinary shares pursuant to authority granted by the Company’s Board of Directors, which may depend upon market and economic conditions; other business opportunities and priorities; and, with respect to the buyback of our Ordinary shares, the availability of sufficient continuing authority being approved and re-approved as necessary by the Tel Aviv District Court Economic Department to permit share buybacks (and our continued use of a net issuance mechanism to satisfy tax withholding obligations related to equity-based compensation on behalf of our directors, officers and other employees) or other factors; the Company’s ability to transition to and fully launch the native advertising service for Yahoo on the currently anticipated schedule or at all; the timing and amount of any margin, profitability, cash flow or other financial contributions resulting from the integration of Yahoo with our service; the risk that the Yahoo integration results in a decline in the Company’s financial performance during the preparation and roll out of the new service and beyond; the ability to generate or achieve the financial results, including the increase in Adjusted EBITDA and Free Cash Flow in 2024 or our expected revenue run-rate once Yahoo is live, in each case to the levels assumed in this letter or at all; ability to transform the Company into an alternative to the walled gardens in the Open Web; the ability to become the largest open web advertising company in the world by revenue; ability to attract new digital properties and advertisers; ability to meet minimum guarantee requirements in contracts with digital properties; intense competition in the digital advertising space, including with competitors who have significantly more resources; ability to grow and scale the Company’s ad and content platform through new relationships with advertisers and digital properties; ability to secure high quality content from digital properties; ability to maintain relationships with current advertiser and digital property partners; ability to make continued investments in the Company’s AI-powered technology platform; the need to attract, train and retain highly-skilled technical workforce; changes in the regulation of, or market practice with respect to, “third party cookies” and its impact on digital advertising; continued engagement by users who interact with the Company’s platform on various digital properties; reliance on a limited number of partners for a significant portion of the Company’s revenue; changes in laws and regulations related to privacy, data protection, advertising regulation, competition and other areas related to digital advertising; ability to enforce, protect and maintain intellectual property rights; and risks related to the fact that we are incorporated in Israel and governed by Israeli law; the potential impacts of the war in Israel to the Company’s operations; the Company’s ability to receive the requisite Israeli court approvals to conduct current or future share repurchases; and other risks and uncertainties set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022 under Part 1, Item 1A “Risk Factors” and in the Company’s subsequent filings with the Securities and Exchange Commission.

Nothing in this letter should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no duty to update these forward-looking statements except as may be required by law.


APPENDIX: Non-GAAP Reconciliation
 
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2023 AND 2022 (Unaudited)
 
The following table provides a reconciliation of revenues to ex-TAC Gross Profit.
 
   
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
(dollars in thousands)
 
Revenues
 
$
360,221
   
$
332,462
   
$
1,019,911
   
$
1,029,883
 
Traffic acquisition cost
   
231,786
     
203,125
     
652,602
     
619,109
 
Other cost of revenues
   
27,776
     
26,649
     
80,001
     
79,695
 
Gross profit
 
$
100,659
   
$
102,688
   
$
287,308
   
$
331,079
 
Add back: Other cost of revenues
   
27,776
     
26,649
     
80,001
     
79,695
 
ex-TAC Gross Profit
 
$
128,435
   
$
129,337
   
$
367,309
   
$
410,774
 

The following table provides a reconciliation of net income (loss) to Adjusted EBITDA.
 
   
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
(dollars in thousands)
 
Net loss
 
$
(23,136
)
 
$
(26,026
)
 
$
(85,763
)
 
$
(27,159
)
Adjusted to exclude the following:
 
   
   
   
 
Finance (income) expenses, net
   
4,402
     
3,570
     
11,383
     
(12,389
)
Income tax expenses
   
     
1,006
     
1,848
     
848
 
Depreciation and amortization
   
25,316
     
23,222
     
70,709
     
68,711
 
Share-based compensation expenses
   
13,605
     
15,937
     
41,022
     
50,616
 
Restructuring expenses (1)
   
     
3,383
     
     
3,383
 
Holdback compensation expenses (2)
   
2,646
     
2,773
     
7,846
     
8,355
 
M&A and other costs (3)
   
     
292
     
1,571
     
816
 
Adjusted EBITDA
 
$
22,833
   
$
24,157
   
$
48,616
   
$
93,181
 

1 Costs associated with the Company’s cost restructuring program implemented in September 2022.
2 Represents share-based compensation due to holdback of Taboola Ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.
3 Includes one-time costs related to the Commercial agreement.


The following table provides a reconciliation of net income (loss) to Non-GAAP Net Income (loss).

 
 
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
(dollars in thousands)
 
Net loss
 
$
(23,136
)
 
$
(26,026
)
 
$
(85,763
)
 
$
(27,159
)
Amortization of acquired intangibles
   
15,980
     
15,983
     
47,911
     
47,591
 
Share-based compensation expenses
   
13,605
     
15,937
     
41,022
     
50,616
 
Restructuring expenses (1)
   
     
3,383
     
     
3,383
 
Holdback compensation expenses (2)
   
2,646
     
2,773
     
7,846
     
8,355
 
M&A and other costs (3)
   
     
292
     
1,571
     
816
 
Revaluation of Warrants
   
241
     
(988
)
   
(733
)
   
(26,988
)
Foreign currency exchange rate losses (4)
   
859
     
347
     
625
     
3,053
 
Income tax effects
   
(3,491
)
   
(1,486
)
   
(11,282
)
   
(11,563
)
Non-GAAP Net Income
 
$
6,704
   
$
10,215
   
$
1,197
   
$
48,104
 

1 Costs associated with the Company’s cost restructuring program implemented in September 2022.
2 Represents share-based compensation due to holdback of Taboola Ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.
Includes one-time costs related to the Commercial agreement.
4 Represents income or loss related to the remeasurement of monetary assets and liabilities to the Company’s functional currency using exchange rates in effect at the end of the reporting period.

The following table provides a reconciliation of net cash provided by operating activities to Free Cash Flow.
 
 
 
Three months ended
September 30,
   
Nine months ended
September 30,
 
 
 
2023
   
2022
   
2023
   
2022
 
 
 
(dollars in thousands)
 
Net cash provided by operating activities
 
$
32,459
   
$
23,219
   
$
61,581
   
$
33,426
 
Purchases of property and equipment, including capitalized internal-use software
   
(9,661
)
   
(12,224
)
   
(19,839
)
   
(28,476
)
Free Cash Flow
 
$
22,798
   
$
10,995
   
$
41,742
   
$
4,950
 


APPENDIX: Non-GAAP Guidance Reconciliation
 
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR Q4 2023 AND FULL YEAR 2023 GUIDANCE
(Unaudited)
 
The following table provides a reconciliation of projected gross profit to ex-TAC Gross Profit.
 
   
Q4 2023
Guidance
   
FY 2023
Guidance
 
   
Unaudited
 
   
(dollars in millions)
 
Revenues
 
$418 - $449
   
$1,438 - $1,469
 
Traffic acquisition cost
 
($255) - ($270)
   
$907 - $923
 
Other cost of revenues
 
($31) - ($30)
   
($111) - ($110)
Gross profit
 
$132 - $148
   
$420 - $436
 
Add back: Other cost of revenues
 
($31) - ($30)
   
($111) - ($110)
ex-TAC Gross Profit
 
$164 - $179
   
$531 - $546
 

Although we provide a projection for Free Cash Flow, we are not able to provide a projection for net cash provided by operating activities, the most directly comparable GAAP measure. Certain elements of net cash provided by operating activities, including taxes and timing of collections and payments, are not predictable therefore projecting an accurate forecast is difficult. As a result, it is impractical for us to provide projections on net cash provided by operating activities or to reconcile our Free Cash Flow projections without unreasonable efforts. Consequently, no disclosure of projected net cash provided by operating activities is included. For the same reasons, we are unable to address the probable significance of the unavailable information.
 

APPENDIX: Assumptions: If Yahoo Were On Taboola Network For FY 2022
 
All numbers are management estimates based on the following assumptions and sources:


Revenue baseline is equal to the expected FY 2022 financials for TBLA at guidance midpoint (66% of combined Revenues) + FY 2022 expected financials for Yahoo Native supply* that will be serviced by TBLA (34% of combined Revenues)

Revenue uplift on Yahoo supply from improved yield due to the application of Taboola technology and data

Revenue uplift on stand-alone Taboola supply from improved yield due to advertiser demand from Yahoo and additional data

Operating expenses based on bottom up model of resources needed to support deal

Assumes no ramp up time - numbers assume Yahoo is part of Taboola network from the beginning of 2022 and assumes uplifts and operating expenses start from the beginning of the year

* Yahoo Q1 to Q3 2022