PROSPECTUS SUPPLEMENT Filed pursuant to Rule
(To Prospectus dated April 20, 2022) 424(b)(3) of the Rules and
  Regulations Under the
  Securities Act of 1933
   
  Registration Statement No. 333-257879

 

TABOOLA.COM LTD.

 

Ordinary Shares
Warrants to Purchase Ordinary Shares

 

Recent Developments

 

This prospectus supplement, together with the prospectus, is to be used by the selling shareholders listed in the prospectus in connection with offers and sales from time to time of the ordinary shares and warrants to purchase ordinary shares of Taboola.com Ltd.

 

May 16, 2022

 

 

 

 

 

First Quarter 2022 Results Summary (unaudited)

 

   

Three Months Ended

March 31,

             
(dollars in millions, except per share data)   2022     2021     % change YoY     Q1 Guidance  
                         
Revenues   $ 354.7     $ 303.0       17.1 %   $ 353 to $359  
Gross profit   $ 112.0     $ 89.5       25.2 %   $ 108 to $112  
Net income   $ 3.9     $ 18.6       -79.1 %        
EPS diluted(1)   $ 0.015     $ 0.169       -91.1 %        
Ratio of Net Income to Gross Profit     3.5 %     20.8 %     -83.3 %        
Cash flow provided by (used in) operating activities   $ 8.1     $ (9.1 )   NM          
Cash, cash equivalents and short-term deposits   $ 318.0     $ 229.3       38.7 %        
                                 
Non-GAAP Financial Data*                                
ex-TAC Gross Profit   $ 138.2     $ 105.9       30.5 %   $ 134 to $138  
Adjusted EBITDA   $ 34.9     $ 33.5       3.9 %   $ 32 to $34  
Non-GAAP Net Income   $ 21.9     $ 22.8       -4.0 %   $ 12 to $14  
Pro forma Non-GAAP EPS diluted (2)   $ 0.085     $ 0.088       -3.4 %        
Ratio of Adjusted EBITDA to ex-TAC Gross Profit     25.2 %     31.7 %     -20.4 %        
Free Cash Flow   $ 1.2     $ (14.6 )   NM          

 

1 The weighted-average shares used in this computation for the three months ended March 31, 2022 and 2021 is 260,036,934 and 75,131,828, respectively. Outstanding shares increased significantly year-over-year as a result of the Company going public.

 

2 See Appendix for a description and calculation of Pro forma Non-GAAP EPS diluted.

 

NM = Not Meaningful

 

Business Highlights

 

Announced new digital property partner agreements, including with Ciao People, Webedia, Krone.at and Penske Media Corporation (PMC).
Signed significant renewals with Associated Press, Altice News, Insider, Le Point and E! Online, among others.
New digital property partners1 drove $21.3 million and existing digital property partners2 drove $30.4 million of revenue growth. Net dollar retention3 was 110%.
Expanded our Taboola Newsroom offering with the roll-out of Homepage For You that empowers homepage editors to personalize the homepage using AI based on data and insight.
Grew the Taboola Trust portfolio to now include dozens of external partnerships, certifications and accreditations, which add to an already robust internal investment in brand safety and suitability, including with IAB, Newsguard and others.
Held inaugural Investor Day on March 29th where we outlined our strategy and shared a deeper view of our business through presentations by leaders from across Taboola and conversations with clients. Replay and materials available at https://investors.taboola.com.

 

1New digital property partners within the first 12 months that were live on our network.

 

2Net growth of existing digital property partners, including the growth of new digital property partners (beyond the revenue contribution determined based on the run-rate revenue generated by them when they are first on-boarded).

 

3Net Dollar Retention is the net growth of existing digital property partners for the given period divided by the revenues from the same period in the prior-year.

 

 

 

*About Non-GAAP Financial Information

 

This press release includes ex-TAC Gross Profit, Adjusted EBITDA, Ratio of Adjusted EBITDA to ex-TAC Gross Profit, Free Cash Flow, Non-GAAP Net Income and Non-GAAP EPS diluted, which are non-GAAP financial measures. These non-GAAP financial measures are not measures of financial performance in accordance with GAAP and may exclude items that are significant in understanding and assessing the Company’s financial results. Therefore, these measures should not be considered in isolation or as an alternative to revenues, gross profit, net income, cash flows from operations or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company’s presentation of these measures may not be comparable to similarly-titled measures used by other companies.

 

Non-GAAP Net Income and Non-GAAP EPS diluted are presented to provide insight into our Q1 results, and Non-GAAP Net Income is also presented to provide insight into our projected future results, in each case excluding fair value revaluation of warrants liability, share-based compensation expenses, M&A costs, amortization of acquired intangibles and related income tax effects. The type of adjustments made may vary from period to period.

 

The Company believes non-GAAP financial measures provide useful supplemental information to management and investors regarding future financial and business trends relating to the Company. The Company believes that the use of these measures provides an additional tool for investors to use in evaluating operating results and trends and in comparing the Company’s financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures are subject to inherent limitations because they reflect the exercise of judgments by management about which items are excluded or included in calculating them, which may vary from period to period. Please refer to the appendix at the end of this press release for reconciliations to the most directly comparable measures in accordance with GAAP.

 

**About Pro Forma With Connexity Information

 

This press release includes historical and projected pro forma information for ex-TAC Gross Profit. The pro forma information presents the pro forma effect of the Connexity acquisition as if it had been completed on January 1, 2021. The pro forma information is unaudited, is provided as supplemental information only and is subject to the limitations contained under the heading “Unaudited Pro Forma Condensed Combined Financial Information” in our Prospectus forming part of our Registration Statement on Form F-1/A filed on April 13, 2022, as it may be amended from time to time, filed with the Securities and Exchange Commission.

 

Note Regarding Forward-Looking Statements

Certain statements in this press release are forward-looking statements. Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the “Company”). In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “guidance”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “target”, “potential” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements.

 

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by the Company and its management, are inherently uncertain. Uncertainties and risk factors that could affect the Company’s future performance and cause results to differ from the forward-looking statements in this press release include, but are not limited to: the ability to recognize the anticipated benefits of the recent acquisition of Connexity and the business combination between the Company and ION Acquisition Corp. 1 Ltd. (together, the “Business Combinations”), which may be affected by, among other things, competition, the ability of the Company to grow and manage growth profitably, maintain relationships with customers and retain its management and key employees; the Company’s ability to successfully integrate the Connexity acquisition; costs related to the Business Combinations; changes in applicable laws or regulations; the Company’s estimates of expenses and profitability and underlying assumptions with respect to accounting presentations and purchase price and other adjustments; ability to attract new digital properties and advertisers; ability to meet minimum guarantee requirements in contracts with digital properties; intense competition in the digital advertising space, including with competitors who have significantly more resources; ability to grow and scale the Company’s ad and content platform through new relationships with advertisers and digital properties; ability to secure high quality content from digital properties;

 

 

 

ability to maintain relationships with current advertiser and digital property partners; ability to make continued investments in the Company’s AI-powered technology platform; the need to attract, train and retain highly-skilled technical workforce; changes in the regulation of, or market practice with respect to, “third party cookies” and its impact on digital advertising; continued engagement by users who interact with the Company’s platform on various digital properties; the impact of the ongoing COVID-19 pandemic; reliance on a limited number of partners for a significant portion of the Company’s revenue; changes in laws and regulations related to privacy, data protection, advertising regulation, competition and other areas related to digital advertising; ability to enforce, protect and maintain intellectual property rights; and risks related to the fact that we are incorporated in Israel and governed by Israeli law; and other risks and uncertainties set forth in the Company’s Annual Report on Form 20-F for the year ended December 31, 2021 under Item 3.D. “Information About the Company - Risk Factors,” the Company’s Registration Statement on Form F-1/A filed on April 13, 2022, as it may be amended or supplemented from time to time, under the sections entitled “Cautionary Note Regarding Forward-looking Statements” and “Risk Factors,” and in the Company’s subsequent filings with the Securities and Exchange Commission.

 

Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no duty to update these forward-looking statements except as may be required by law.

 

 

 

CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands, except share and per share data

 

   

March 31,

2022

   

December 31,

2021

 
    Unaudited        
             
ASSETS            
CURRENT ASSETS            
Cash and cash equivalents   $ 277,927     $ 319,319  
Short-term deposits     40,026       -  
Restricted deposits     1,000       1,000  
Trade receivables, net     199,300       245,235  
Prepaid expenses and other current assets     73,165       63,394  
Total current assets     591,418       628,948  
NON-CURRENT ASSETS                
Long-term prepaid expenses     30,017       32,926  
Restricted deposits     3,897       3,897  
Deferred tax assets     679       1,876  
Right of use assets     62,210       65,105  
Property and equipment, net     64,471       63,259  
Intangible assets, net     235,143       250,923  
Goodwill     550,568       550,380  
Total non-current assets     946,985       968,366  
Total assets   $ 1,538,403     $ 1,597,314  

 

 

CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands, except share and per share data

 

   

March 31,

2022

   

December 31,

2021

 
    Unaudited        
             
LIABILITIES AND SHAREHOLDERS' EQUITY            
CURRENT LIABILITIES            
Trade payables   $ 215,604     $ 259,941  
Short-term operating lease liabilities     15,396       12,958  
Accrued expenses and other current liabilities     107,738       124,662  
Current portion of long-term loan     3,000       3,000  
Total current liabilities     341,738       400,561  
LONG TERM LIABILITIES                
Deferred tax liabilities     45,744       51,027  
Warrants liability     17,185       31,227  
Long-term loan, net of current portion     285,010       285,402  
Long-term operating lease liabilities     54,812       61,526  
Total long-term liabilities     402,751       429,182  
SHAREHOLDERS' EQUITY                
Ordinary shares with no par value- Authorized: 700,000,000 as of March 31, 2022 and December 31, 2021; 238,816,867 and 234,031,749 shares issued and outstanding as of March 31, 2022 and December 31, 2021, respectively.     -       -  
Additional paid-in capital     846,701       824,016  
Accumulated other comprehensive loss     (230 )     -  
Accumulated deficit     (52,557 )     (56,445 )
Total shareholders' equity     793,914       767,571  
Total liabilities and shareholders' equity   $ 1,538,403     $ 1,597,314  

 

 

CONSOLIDATED STATEMENTS OF INCOME
U.S. dollars in thousands, except share and per share data

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
             
Revenues   $ 354,726     $ 302,950  
Cost of revenues:                
Traffic acquisition cost     216,498       197,036  
Other cost of revenues     26,198       16,415  
Total cost of revenues     242,696       213,451  
Gross profit     112,030       89,499  
Operating expenses:                
Research and development expenses     30,412       23,893  
Sales and marketing expenses     61,368       34,308  
General and administrative expenses     27,949       9,676  
Total operating expenses     119,729       67,877  
Operating income (loss) before finance expenses     (7,699 )     21,622  
Finance income (expenses), net     11,195       (798 )
Income before income taxes     3,496       20,824  
Benefit (provision) for income taxes     392       (2,237 )
Net income   $ 3,888     $ 18,587  
Less: Undistributed earnings allocated to participating securities     -       (5,915 )
Net income attributable to ordinary shares - basic and diluted     3,888       12,672  
Net income per share attributable to ordinary shareholders, basic   $ 0.02     $ 0.29  
Weighted-average shares used in computing net income per share attributable to ordinary shareholders, basic     247,378,428       44,141,227  
Net income per share attributable to ordinary shareholders, diluted   $ 0.01     $ 0.17  
Weighted-average shares used in computing net Income per share attributable to ordinary shareholders, diluted     260,036,934       75,131,828  

 

 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
U.S. dollars in thousands

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
             
Net income   $ 3,888     $ 18,587  
Other comprehensive loss:                
Unrealized gains (losses) on derivative instruments, net     (230 )     -  
Other comprehensive income (loss)     (230 )     -  
Comprehensive income   $ 3,658     $ 18,587  

 

 

SHARE BASED COMPENSATION BREAK-DOWN BY EXPENSE LINE
U.S. dollars in thousands

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
Cost of revenues   $ 703     $ 125  
Research and development     6,102       3,438  
Sales and marketing     5,300       1,131  
General and administrative     7,724       437  
Total share based compensation expenses   $ 19,829     $ 5,131  
                 

 

DEPRECIATION AND AMORTIZATION BREAK-DOWN BY EXPENSE LINE
U.S. dollars in thousands

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
Cost of revenues   $ 8,101     $ 5,976  
Research and development     645       983  
Sales and marketing     13,503       994  
General and administrative     427       291  
Total depreciation and amortization expense   $ 22,676     $ 8,244  

 

 

CONSOLIDATED STATEMENTS OF CASH FLOWS
U.S. dollars in thousands

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
Cash flows from operating activities:            
Net income   $ 3,888     $ 18,587  
Adjustments to reconcile net income to net cash flows provided by operating activities:                
Depreciation and amortization     22,676       8,244  
Share based compensation expenses     19,829       5,131  
Net loss from financing expenses     671       1,613  
Revaluation of the warrants liability     (14,042 )     -  
Amortization of loan issuance cost     358       -  
Change in operating assets and liabilities:                
Decrease in trade receivables     45,935       32,441  
Increase in prepaid expenses and other current assets and long-term prepaid expenses     (3,317 )     (16,759 )
Decrease in trade payables     (45,864 )     (47,522 )
Decrease in accrued expenses and other current liabilities     (16,544 )     (10,387 )
Increase (decrease) in deferred taxes, net     (4,086 )     776  
Change in operating lease right of use assets     2,895       3,632  
Change in operating lease liabilities     (4,276 )     (4,859 )
Net cash provided by (used in) operating activities     8,123       (9,103 )
Cash flows from investing activities                
Purchase of property and equipment, including capitalized internal-use software     (6,902 )     (5,537 )
Cash paid in connection with acquisitions     (620 )     -  
Proceeds from restricted deposits     -       2,654  
Investment in short-term deposits     (40,026 )     -  
Payments of cash in escrow for acquisition of a subsidiary     (2,100 )     -  
Net cash used in investing activities     (49,648 )     (2,883 )
Cash flows from financing activities                
Exercise of options and vested RSUs     3,399       3,551  
Payment of deferred offering cost     -       (3,476 )
Payments of tax withholding for share based compensation     (1,845 )     -  
Repayment of current portion of long-term loan     (750 )     -  
Net cash provided by financing activities     804       75  
Exchange differences on balances of cash and cash equivalents     (671 )     (1,613 )
Decrease in cash and cash equivalents     (41,392 )     (13,524 )
Cash and cash equivalents - at the beginning of the period     319,319       242,811  
Cash and cash equivalents - at end of the period   $ 277,927     $ 229,287  

 

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
Supplemental disclosures of cash flow information:  
Cash paid during the year for:            
Income taxes   $ 2,418     $ 1,329  
Interest   $ 3,570     $ -  
Non-cash investing and financing activities:                
Purchase of property, plant and equipment   $ 1,809     $ 10,138  
Share based compensation included in capitalized internal-use software   $ 517     $ -  
Deferred offering costs incurred during the period included in the Long-term prepaid expenses   $ -     $ 3,674  

 

 

APPENDIX A: Non-GAAP Reconciliation

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR Q1 2022 AND 2021

(Unaudited)

 

The following table provides a reconciliation of revenues to ex-TAC Gross profit.

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
    (dollars in thousands)  
Revenues   $ 354,726     $ 302,950  
Traffic acquisition cost     216,498       197,036  
Other cost of revenues     26,198       16,415  
Gross profit   $ 112,030     $ 89,499  
Add back: Other cost of revenues     26,198       16,415  
ex-TAC Gross Profit   $ 138,228     $ 105,914  

 

The following table provides a reconciliation of net income to Adjusted EBITDA.

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
    (dollars in thousands)  
Net income   $ 3,888     $ 18,587  
Adjusted to exclude the following:            
Financial expenses (income), net     (11,195 )     798  
Tax expenses (income)     (392 )     2,237  
Depreciation and amortization     22,676       8,244  
Share based compensation expenses (1)     17,039       5,131  
M&A costs     50       (1,454 )
Holdback compensation expenses (2)     2,790       -  
Adjusted EBITDA   $ 34,856     $ 33,543  

 

1 For the Q1 2022 period, a substantial majority relates to equity awards issued in connection with going public.

 

2 Represents share based compensation due to holdback of Taboola ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.

 

We calculate Ratio of net income to gross profit as net income divided by gross profit. We calculate the Ratio of Adjusted EBITDA to ex-TAC Gross Profit, a non-GAAP measure, as Adjusted EBITDA divided by ex-TAC Gross Profit. We believe that the Ratio of Adjusted EBITDA to ex-TAC Gross Profit is useful because TAC is what we must pay digital properties to obtain the right to place advertising on their websites, and we believe focusing on ex-TAC Gross Profit better reflects the profitability of our business. The following table reconciles Ratio of net income to gross profit and Ratio of Adjusted EBITDA to ex-TAC Gross Profit for the period shown.

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
    (dollars in thousands)  
Gross profit   $ 112,030     $ 89,499  
Net income   $ 3,888     $ 18,587  
Ratio of net income to gross profit     3.5 %     20.8 %
                 
ex-TAC Gross Profit   $ 138,228     $ 105,914  
Adjusted EBITDA   $ 34,856     $ 33,543  
Ratio of Adjusted EBITDA margin to ex-TAC Gross Profit     25.2 %     31.7 %

 

 

The following table provides a reconciliation of net income to Non-GAAP Net Income.

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
    (dollars in thousands)  
Net income   $ 3,888     $ 18,587  
Amortization of acquired intangibles     15,780       639  
Share based compensation expenses (1)     17,039       5,131  
M&A costs     50       (1,454 )
Holdback compensation expenses (2)     2,790       -  
Revaluation of Warrants     (14,042 )     -  
Income tax effects     (3,626 )     (101 )

Non-GAAP Net Income

  $ 21,879     $ 22,802  

 

1For the Q1 2022 period, a substantial majority relates to equity awards issued in connection with going public.

 

2 Represents share based compensation due to holdback of Taboola ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.

 

The following table provides a reconciliation of EPS diluted to Pro forma Non-GAAP EPS diluted.

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
EPS diluted (1)   $ 0.015     $ 0.169  
Add (Subtract):                
Amortization of acquired intangibles     0.061       0.002  
Share based compensation expenses (2)     0.066       0.020  
M&A costs     0.000       (0.006 )
Holdback compensation expenses (3)     0.011       0.000  
Revaluation of Warrants     (0.054 )     0.000  
Income tax effects     (0.014 )     0.000  
Pro forma adjustment (4)     --       (0.097 )

Pro forma Non-GAAP EPS diluted (5)

  $ 0.085     $ 0.088  

 

1The weighted-average shares used in this computation for the three months ended March 31, 2022 and 2021 is 260,036,934 and 75,131,828, respectively. Outstanding shares increased significantly year-over-year as a result of the Company going public.

 

2For the Q1 2022 period, a substantial majority relates to equity awards issued in connection with going public.

 

3 Represents share based compensation due to holdback of Taboola ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.

 

4Pro forma net income for the three months ended March 31, 2021, includes an adjustment to add $5,915 of undistributed earnings previously allocated to participating securities assuming these securities converted to ordinary shares as of January 1, 2021.

 

5 The Pro Forma Non-GAAP EPS is presented only for the three months ended March 31, 2021 assuming Taboola went public and consummated the related transactions as of January 1, 2021. The weighted-average shares used to calculate Pro Forma Non-GAAP EPS diluted for the three months ended March 31, 2021 is 259,307,085, and includes giving effect to 121,472,152 Taboola legacy preferred shares, 30,471,516 shares issues to ION Public shareholders, 13,500,000 shares issued to PIPE investors, 8,419,608 shares and equity grants in connection with going public and 10,311,981 from options and restricted shares units by application of treasury stock method.

 

 

 

The following table provides a reconciliation of net cash provided by (used in) operating activities to Free Cash Flow.

 

   

Three months ended

March 31,

 
    2022     2021  
    Unaudited  
    (dollars in thousands)  
Net cash provided by (used in) operating activities   $ 8,123     $ (9,103 )
Purchases of property and equipment, including capitalized internal-use software     (6,902 )     (5,537 )
Free Cash Flow   $ 1,221     $ (14,640 )